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Pickleball Trends Expose 5 Costly Sponsorship Blunders
A 48% year-over-year increase in pickleball participation in 2024 turned the sport into a magnet for brand dollars. The five costly sponsorship blunders are overpaying for surface branding, ignoring adaptive events, failing to tie physical gear to digital data, neglecting community alignment, and misreading fan engagement metrics. Pickleball Trends and